Believe it or not, the content you provide on blogs, social media posts, and your website is crucial to converting customers.
Your website and social media outlets are generally the first point of contact between you and your ideal customer - make a good impression with engaging and informative content at every turn.
Did you know that 60% of marketers create at least one piece of content each day? That is because they know just how important content is to increasing organic visitors.
In fact, Companies that publish 16 or more blog posts each month get about 4.5 times more leads than those who publish less.
The more engaging your content and the more often you post, the more traffic you will receive.
Businesses want customers. And, customers want businesses they can trust.
By providing honest, custom content on a regular basis, you are showing that you truly care about your customers.
In a recent survey of 17,000 consumers, 90% said they prefer custom content from brands as a method of engagement.
[source: Time, Inc.]